What this is
A set of written guides covering how native advertising campaigns are actually built and run — the structure, the creative, the landing pages, the compliance line, and how to measure any of it honestly.
It is written for people who want to understand the mechanics before handing a budget to anyone, including us. If you read it and decide to run campaigns yourself, that is a perfectly good outcome.
This is educational material, not advice. It explains how advertising campaigns are planned and run. It does not promise any income, result or return, and it is not financial, legal or business advice. Results in advertising depend on your product, your margins, your market and the platforms — none of which a written guide controls.
What's inside
Seven guides, supplied as PDF files. Roughly 120 pages in total.
- 01How native advertising actually worksThe auction, the publisher network, and why native inventory behaves differently from display or paid social.
- 02Writing headlines that get clicked and don't get rejectedThe line between a headline that earns a click and one that gets flagged in moderation, with worked examples of both.
- 03Creative that reads as editorialImage selection, why certain thumbnails outperform, and the specification rules on each major network.
- 04Landing pages that convert cold trafficStructure, above-the-fold decisions, and why traffic from native converts differently to search traffic.
- 05Compliance and the line you should not crossAdvertising codes, claim substantiation, and the categories that get accounts suspended.
- 06Measurement without fooling yourselfAttribution setup, which metrics mislead, and how to read a campaign that looks good but isn't.
- 07Scaling, and when to stopBudget decisions, when a winning creative is genuinely scalable, and recognising a campaign that will not work.
What it is not
- Not a course, a membership or a subscription. It is a one-off purchase of written material.
- Not a physical product. Nothing is posted to you.
- Not a promise of income, results or return on advertising spend.
- Not personalised advice on your specific business. That is what our strategy call is for, and it is free.
£240One-time payment · £240 total, no VAT
The Library is not sold through open checkout. We make it available after a short conversation, so we can confirm it covers what you actually need before you pay anything.
Request accessWe reply within 1 business day
Payment link sent by email · Stripe
Your cancellation rights
You have 14 days from purchase to cancel and receive a full refund, with no reason required.
Because the files are supplied immediately, we ask you to confirm by email — before we send your payment link — that you want access straight away and understand the 14-day right ends once the download begins. That is a legal requirement for digital goods, not a technicality we invented, and it means nothing is charged until you have had it in writing.
- You have not downloaded the files — full refund within 14 days, no questions asked. Email us and we will process it.
- You downloaded them, having given that confirmation — the 14-day right no longer applies, but if the material is faulty, incomplete or not as described you are still entitled to a repair, replacement or refund.
- You could not access the files — we resend the link. If we cannot get them to you within 5 business days, you receive a full refund.
We do not tie refunds to how much you have read, and we do not ask you to prove you tried the material first. Refunds go to the original payment method, are acknowledged within 2 business days and decided within 5. Email billing@maplemediagroup.co.uk.
Full terms: Refund & Cancellation Policy · Terms of Service